Right Mind Marketing

How to Dismantle Self-defeating Fears About Marketing that Stall Your Business

May 15, 2012 By Betsy Leave a Comment

Imagined fears can stall your business.

A talented artist I know recently expressed her “irrational fear” about marketing her artwork on the Internet. She describes her photographic images as commercial work that appeals to a large audience which makes them easy to market and sell. So if she sees her artwork as “easy to sell,” why the fear?

Any entrepreneur will tell you that fear comes with the territory, and most artists are especially afraid of promoting and selling their work. So put the two together, [Read more...]

Filed Under: Uncategorized Tagged With: Customer service, effective marketing strategy, Effective selling strategy, Marketing plan, Sales process

How to Solve Problems for Customers, Make More Sales and Become A Hero – All at the Same Time!

April 28, 2012 By Betsy Leave a Comment

Incredible Salesman and Hero?

Solving problems for customers is exactly what your business is meant to do. Once you define the solution and you convey a clear message to the customers (your niche market) who have the problem, the entire dynamic of selling changes

The truth is most customers can’t identify their own problem and this is where the greatest opportunity lies. Unfortunately, many business owners miss this golden opportunity and, instead, attempt to [Read more...]

Filed Under: Selling Conversations, Simple Selling Solutions Tagged With: Customer service, Sales, Sales process, selling made easy

How to Make Sales on the Spot in Four Easy Steps – Even Though It’s a Networking “No-No.”

March 30, 2012 By Betsy Leave a Comment

Make Sales in Four Easy Steps

Make a sale on the spot? Certainly not! That flies in the face of everything I’ve written when it comes to Value Marketing and making sales…. By now you know that pitching people

turns them off,
rarely makes the sale,
and portrays you as a pushy sales person that won’t take “no” for an answer.

So why would I offer “How to Make Sales on the Spot” as a possibility, or even the “right” thing to do? Are you dying to know? Good! [Read more...]

Filed Under: Selling Conversations, Simple Selling Solutions, Value Marketing Tagged With: Effective selling strategy, Sales process, Selling, selling conversations, selling made easy

Not Making Sales? 5 Steps That Lead to Eager Customers Who are Ready to Buy.

March 20, 2012 By Betsy Leave a Comment

Are You Ready to Buy NOW?

Customers who are ready to buy don’t start out that way. Very rarely will a first-time visitor to your store or website make a decision to buy right then and there unless a friend refers them. Buying is part of a process made up of smaller choices that lead to a final decision, better known as “shopping.”

Consider this: A purchase is the final outcome of five distinct steps that lead to an informed decision to buy. If you stop and think about the way you make your own purchases, this will suddenly become obvious (unless you’re a chronic impulse buyer!)

Knowing that each customer you meet is somewhere on this journey of “deciding” or choosing their best solution will help you to connect and gain insight into the best way to meet their needs and make the sale.

Here are the 5 steps: [Read more...]

Filed Under: Business Coaching, Marketing System, Simple Selling Solutions Tagged With: Customers who buy, Eager customers, educating your target market, effective marketing strategy, Sales funnel, Sales process

10 Reasons You Don’t Need A Business Coach, and What You’re Missing.

March 12, 2012 By Betsy Leave a Comment

A Business Coach Gives Perspective

“Oh come on, I don’t need a business coach. I’ll figure it out…. Plenty of ‘How To’ business books out there if I need them. Running a business isn’t rocket science, it’s just something your learn to do. I don’t need someone to hold my hand… Besides, once my business takes off, I’ll find a partner who can do the stuff I’m not good at.”

If that’s the way you plan to build your business you probably don’t need a business coach, and even if you did, you would never admit it. Assuming you can “do this thing” until it’s so big it spins out of control is a very poor business strategy. [Read more...]

Filed Under: Business Coaching Tagged With: Business Coaching, Marketing plan, Small Business, small business coach

What Customers Don’t Say About Your Business Does Matter, and Why You Need to Know.

March 3, 2012 By Betsy Leave a Comment

Communicating with your customers is the quickest way to find out what they really want and need. It’s also the quickest way to create a loyal following of fans who talk about your business because you deliver exactly what they want most.

Have you make it your business to find out what customers think and say about your business? The truth is, they’ve already told their friends. Why be the last to know? Get up some nerve and ask their opinion. They may tell you things that you didn’t know mattered like, “We love your dog food samples, and so does Freckles,” or “The specials you run each month are really great, especially the one for…. ” This is information you need to know. [Read more...]

Filed Under: defining your niche market Tagged With: email marketing, Marketing

Get the Poop on Why Effective Marketing Feeds Your Business and Spits Out More Income

February 16, 2012 By Betsy Leave a Comment

It will kill your business!

The old adage, “You are what you eat” has great truth, even in terms of your business. When you eat properly, all goes well, and when you eat what’s easy like fries, cookies and burgers, it catches up with you. The same goes for your business. If you aren’t selective about your customers, and invite “whoever is available” into your office or store, your business won’t get the nourishment it deserves, and you can bet you won’t see the results you want either.

Here’s why: Every business has a specific client profile that proves to be much more profitable for that particular business than “anybody” else. This concept goes against logic. We think, “Everybody needs my expertise. I can help anyone!” But are you sure of that? And even if you think everyone needs your help, do they really want it? [Read more...]

Filed Under: defining your niche market, Marketing System Tagged With: Ideal Customer, Marketing strategy

How to Choose a Marketing Coach You Can Trust

February 6, 2012 By Betsy Leave a Comment

Choosing a marketing coach you can trust starts with understanding what marketing is meant to do. Identifying the most effective way to market your business is not a “one size fits all” event. To make your business profitable, marketing needs to apply to the bigger picture, including your goals, your vision, and the strengths of your business. Why waste your time on a misguided marketing plan when you can use one that actually works?

Most business owners add a marketing plan onto their business as an afterthought, yet marketing makes up nearly 70% of business activity. Are you one of the elite few who knows which marketing approach best fits your business model? Do you have a marketing plan that’s working for you? If not, it’s like running a car without fuel. Sooner or later it dies.

How to Increase Sales and Attract Customers Who Desperately Want What You Sell

January 9, 2012 By Betsy Leave a Comment

Is your marketing magnetic?

Attracting eager customers is a matter of narrowing your marketing message to the right group of people. Even if you have many types of customers, they all have one thing in common: the solutions your business offers for the problems they have.

To identify the type of customers who really need what you sell, and who want to buy your products, you must stop and reflect on (or better yet, write down) the specific descriptions that answer these 3 questions:

1. How do your products help people? What, exactly, does your business do?? Organize finances? Improve health? Streamline travel plans? Build sailboats? 2. Who are the people you help? Local families, other business owners, geriatric patients, professional [Read more...]

Filed Under: defining your niche market, Simple Selling Solutions Tagged With: Effective selling strategy, Ideal Customer, selling made easy, Target market

How to Increase Sales Without Spending a Penny More on Advertising

December 5, 2011 By Betsy Leave a Comment

Wouldn’t it be grand to have customers walk through your door, ready to buy and you don’t need to say a word? Well, I don’t believe in fantasies, but I can guarantee that you will close more sales when you know these two things about your customers:

images 4 How to Increase Sales Without Spending a Penny More on Advertising

Making Sales = Helping

1. What products they need and why. (Your niche market)

2. What specific problems they have that you can solve.

Here’s what doesn’t produce sales: Selling to everyone. To make sales you need to find the people with the problems your product can solve and then get to know them — how they think, what they care about, and what makes them happy, sad or frustrated.

Targeted, quality customers are worth finding if you want to increase your sales without increasing costs. So tell me, how well do you know your customers? Do you know what your customers worry about? [Read more...]

Filed Under: defining your niche market, Simple Selling Solutions Tagged With: Niche market, sales integrity, selling made easy

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