Does Your Website Make an Irresistible Offer or Just Mumble?

October 3, 2011 By Leave a Comment
images Does Your Website Make an Irresistible Offer or Just Mumble?

Engage Your Customers

Whether you’re selling products or services, your website may be the first place you make an offer  to the customers you attract. It’s your virtual storefront, and first impressions (All 5 seconds that you get on average.) are crucial.

What impression does your business make? Is your website organized, easy to navigate, and fun to read? Does it make an articulate, irresistible offer, or does is mumble something vague and unmemorable?

Think of the Internet as a crowded party. You finally see someone who catches your interest. Your first thought might be, “Hmm, very attractive,” but if you don’t connect with their conversation, how long would your stick around? Surely you have better things to do! [Read more...]

Filed Under: Simple Selling Solutions Tagged With: ,

How to Enjoy Selling (Even If You Hate It Now!)

August 28, 2011 By Leave a Comment

 

fear 150x150 How to Enjoy Selling (Even If You Hate It Now!)

You can do it!

“Enjoy Selling?” Most people would say that’s a contradiction in terms. In fact, for most people, selling is a necessary evil needed to bridge the chasm between the products their business offers, and the customers who want to buy them.

I’ll bet you wish you knew how to get your products seen by people who could really benefit from them…. Maybe you even know of similar products that are selling like hotcakes, but yours are not.

You may have tried using social media or other online sales venues with no results – except for a big headache! Or worse, you paid someone else a lot of money to market your products for you, [Read more...]

Filed Under: Simple Selling Solutions Tagged With: ,

Break through “Fear of Selling” With Four Simple Steps That Make Selling Faster, Easier, and Less Stressful, Even if You Hate Sales

August 17, 2011 By Leave a Comment
awan+putih+berubah+jadi+hitam 1 Break through Fear of Selling With Four Simple Steps That Make Selling Faster, Easier, and Less Stressful, Even if You Hate Sales

Find the "Silver Lining" behind Your Selling Fears

 

Why do most people generally hate selling?
Well, let’s find out if the word “SALES” conjures up any of these images in your mind:

  • Experiencing rejection over and over
  • Making endless calls to total strangers
  • Feeling like a pest when you interrupt the people you call
  • Connecting with an enthusiastic client, but they don’t buy
  • Getting tongue-tied when a client does call you back

Any one of these is enough to make a normal, self-respecting person feel uncomfortable about sales. After all, they suggest that you have to develop a tough skin and that rejection is part of doing business. Plus everyone knows selling is a numbers game and that’s simply the way it is, so you’d better get used to it!!

Wrong, wrong, and wrong. NONE of that is what selling needs to be, and it’s not what I mean by “sales” or “selling.” Aren’t you relieved? Wouldn’t it feel wonderful to take all of that garbage, stuff it in a bag and throw it out the window? So let’s do it!

Ahhh…. Doesn’t that feel great!? Now, let’s start over.

To be honest, traditional sales tactics really puzzle me. I know there’s a lot of psychology behind it, yet it seems to ignore the fact that people buy from people they know, and until they’re ready, they are not really customers. Hey, would you buy from someone you don’t know?

So let’s start there: The best thing you can do is to get to know your customers. All customers have a buying pattern.  It starts with discovery, then recognition, and then several more steps before they actually make the purchase, when they are ready.

The purpose of selling is to actually prepare the customer to buy. In it’s purest form, selling is simply education for the consumer, plus a few choice words to influence them to buy the product that solves their problem the best, the fastest, or the most easily. This rarely happens the first time around, so to get results, it helps to see that selling has a pattern too, and it’s all about building relationships.

Here’s how it goes:

1.    Date with a purpose. Find out why people show interest in your products. Ask questions until you have a clear picture of what attracted them, what they need and how you can best help them. If you don’t know, you’ll waste a ton of time and money trying to sell your products to the wrong group of people – Kinda like dating the wrong person.

Tip – Targeting your market saves you time, money and rejection.

2.    Be helpful. You won’t sell much if your business isn’t solving anyone’s problems. You may think your product is awesome, but if it’s not useful to your customers it’s a dead end. What you sell has to help the buyer. They might be “cutting edge,” but if your products don’t solve your customer’s problems, they won’t hang around to buy from you. What you sell has to be valuable to them.
 
Tip – This is the essence of Value Marketing. Your products must have value for the customer.

3.    Make them feel welcome. Let your customers get familiar with your products before they buy. Consider a car showroom where people admire and touch cars and then take them on a test drive. Provide a freebee, or a week trial. This builds trust, helps them to feel connected to what you’re selling, and deepens your relationship with the consumer.
 
Tip – Offer your product to customers in a way that makes buying interactive or fun.
 
4.   Give customers the chance to “start out small” before committing to a larger purchase. Selling is a process of wooing customers by letting them get to know you and your products, and then negotiating a purchase price. You close the sale when you agree on a cost for value (price) that makes both sides happy. The more ways you can arrive at this agreement, the more sales you will make.

Tip –  Multiple price points lead to more sales.

 

As you fine-tune these four steps, you’ll discover which products are the best fit for your clients and they’ll return to buy from you again and again. If you don’t, they will find someone else, and buy from them instead.

These steps are all about communicating. They will dramatically increase your sales and remove that little black cloud hovering over your head.  Won’t that be nice?  I’d love to show you how to put all four steps in place, exactly as they apply to your business products and services, so you can make more sales quickly and easily and bring out the silver lining in your business!

If you’ve read this far, you could probably use some help.  So why don’t we connect for a free 20-30 minute consultation, and discuss what’s not working with your business and how I can help you to increase your sales.

You can visit this link http://bit.ly/nyTn18 that takes you to my personal coaching schedule where you can put your name in a time slot, and then I’ll give you a call so we can talk about your business and get things rolling. Remember, this is free advice, so take advantage of it!

I look forward to talking to you soon!
Betsy

Betsy Shulman
646 306 4721
www.RightMindMarketing.com

Filed Under: defining your niche market, Selling Conversations Tagged With: , ,

How to Attract 10 Eager Customers to Your Business in Less Than 30 Days Using This Simple Marketing System

August 8, 2011 By Leave a Comment
images1 How to Attract 10 Eager Customers to Your Business in Less Than 30 Days Using This Simple Marketing System

Does this look like your marketing?

How much time do you waste talking to customers who can’t decide whether or not they want buy your products? Frustrating isn’t it? Do you often ask yourself, “Where are the customers who will buy what I sell, and why are they so hard to find?”

If your customers seem to be “hiding” it sounds to me like you don’t have a well-defined marketing plan. If you did, you’d be attracting the kind of buyers who already want to buy what you’re selling.

Attracting eager customers requires delivering a clear marketing message that identifies exactly what problems your products can solve.

Customers want to solve their problems (not buy your products) so your goal is to put your products in front of the people whose problems they actually solve and say, “Hey, this will help you to… ‘Attract 10 Eager Customers to Your Business in Less Than 30 days!’”  That is why you clicked on this blog post, isn’t it?

In other words, make it about them, not about your product.

The biggest, loudest advertisement doesn’t attract targeted buyers. It brings in everybody, and then you’re left trying to figure out who wants to buy. Is that how you want to spend your time?

The simpler approach is to ask yourself exactly who your business will help the most and why. The business owner who says, “Anyone can benefit from my products and services,” is very unfortunate indeed. They have no idea who their ideal client is, and their marketing will attract unsure and uninformed customers. So get specific.

Let’s say you’re selling an awesome new sunscreen product. You decide you want to help 2 groups of people: retired people who live near the beach, and young people who love water sports. That’s an improvement, but just who do you want to help the MOST? Now write a marketing message that speaks to a member of that one specific group. Make it personal, helpful, and solve their specific problem!  “Wet or dry, SHADE sunscreen never lets you fry.” (My very quick attempt! I’m sure you can do better icon wink How to Attract 10 Eager Customers to Your Business in Less Than 30 Days Using This Simple Marketing System

When you know the people you’re aiming for, it’s much easier to hit the target and score big points. That’s how the Value Marketing System works. The method is simple and direct, and allows you to recognize who your buyers are and who they are not. You’ll learn to recognize in one conversation whether your product is a “fit” or not.

And like any system, it allows you to improve and refine your aim and speed over time. The more you practice the better you get. Instead of wasting time with undecided tire-kickers, you’ll be learning how to satisfy the needs of your buying customers with even better products, or faster delivery, or an easier payment plan.

The better you satisfy the needs of the your clients, the more consistently they will buy from you.That’s a totally different way to make sales, and it’s much more satisfying for your customers – not to mention simpler and more profitable for you.

Value Marketing allows you to get specific because it focuses on exactly how your business helps your customers:  What problem you solve, how your products improve their lives, why they choose to buy them instead of other brands.

Getting specific means focusing and making a decision to cut away the parts of your marketing plan that don’t help you to make sales. Are you ready to discover your niche market (the people your business can help the most), focus your marketing message, and see your sales increase in less than 30 days?

That’s what I help people to do. I start with a Free 20-minute phone call to discuss exactly what needs fixing with your business, how you can change it, and what I can do to help you. My goal is to help you to identify three things that will increase your sales, now – in just 20 minutes. It’s your chance to get a free “Marketing Makeover,” specifically for your business.

You can sign up at this link http://bit.ly/nyTn18, and choose a convenient time slot and I’ll give you a call back. It’s that simple. That’s my motto. Marketing should be simple, effective and profitable.

 

Make your next sale valuable!

Betsy

Betsy Shulman
646 306 4721  EST
www.RightMindMarketing.com

Filed Under: defining your niche market, Marketing System Tagged With: , ,

Discover the Mental Shift That Makes Selling Your Products the Roaring Engine of Your Marketing Machine — Even If You Don’t Have a Marketing Plan.

August 1, 2011 By Leave a Comment
images Discover the Mental Shift That Makes Selling Your Products the Roaring Engine of Your Marketing Machine Even If You Don’t Have a Marketing Plan.

Make your sales engine roar!

Imagine having so many customers that you can barely keep up with the demand for your products and services. Better yet, imagine attracting clients who are ready to pay for exactly what you sell, and then spread the word for you!

Now compare that to where your business is right now…. Need I say more? The good news is that it doesn’t need to take a lot of time or money to turn your business around, once you learn the very common sense method I’m going to describe.

It’s so sensible you may have the same reaction I did: “Why didn’t I think of that?”

But I had to be shown how to do it, step-by-step, by a top marketing coach who revealed the subtleties of how to provide what my customers need most. I’d like to share with you exactly what I learned from him so you can apply this simple shift of perspective to your own business.

Here’s why this method works: Because it places the focus on the people you serve with your business – namely your customers – rather than on the product you’re selling. All you need to do is shift your focus from what you’re selling, to who’s buying it. Your marketing plan will materialize when you identify how your products solve problems for your customers.

Think about that one. Do you know what your customers’ problems actually are?  This is how you find out: Talk to them. Then build your business around providing the kind of products that solve these problems.

Customer research, at a personal level, is the fuel that allows your marketing motor to spring into action. And that’s actually the fun part. It means communicating (starting conversations) with potential customers in a variety of ways, such as—

  • Asking questions
  • Doing a survey
  • Writing a short questionnaire or quiz
  • Posting a blog and asking for comments
  • Posting a video and asking for comments

Your goal is to find out what bugs them, frustrates them, or keeps them up at night. The more insights your gather the easier it is to figure out the best way to help them.

Customers love to feel understood, so the more you know about them, the more fuel you have in your tank. It’s as simple as chatting with your next-door-neighbor. Simply ask them, “So, how are you doing?” — Really!

And while I’m on the topic, I’d love to know more about the things that you need some help with. I’ll be doing a seminar this fall, based on what YOU really want to change in your business. So if you’d kindly take this short survey, that will help me to help  YOU. Here’s the link =>http://svy.mk/qp2VOV  Here’s why getting up close and personal with your customers makes all the difference:

1. You’ll be able to figure out who you can help the most. (Identify your target market)

2. You can offer products that sell easily because they satisfy specific client needs. (No more guessing!)

3. You’ll create happy customers, and even huge fans because they value your products so much that they’ll tell other people about them.

So the bottom line is this: When you know your customers, you can deliver real value. That is, you can sell your customers the product that’s right for THEM because it solves their specific problem.

So why not give it a try? I’d be glad to give you a hand.

Otherwise you can keep doing what you’ve been doing and wonder why you’ve never built a following for your business. Is that really what you want? I doubt it, or you wouldn’t be reading this. Trust me, I’m not going to sell you a fancy marketing package. Honest!

I do offer a FREE 20-30 minute consultation to to help you figure out where you need the most help with your business. I call it my “Marketing Makeover Session”  and If you visit this site http://bit.ly/nyTn18, and put your name and number in a time slot, I’ll give you a call back so we can figure out what you need to change and how to change it. Sound good?

I look forward to helping you rev up your marketing engine real soon!

Betsy

Betsy Shulman
646 306 4721  EST
www.RightMindMarkweting.com

 

 

 

 

Discover the Mental Shift That Makes Selling Your Products the Roaring Engine of Your Marketing Machine Even If You Don’t Have a Marketing Plan.
Filed Under: Marketing System, Selling Conversations Tagged With: ,

Make Selling Easy With A Simple Marketing Method That Produces Results Quickly — Even If You’ve Already Tried Everything

July 15, 2011 By Leave a Comment

 

resultsIcon e1311191695192 Make Selling Easy With A Simple Marketing Method That Produces Results Quickly Even If Youve Already Tried Everything

TAKE MY SURVEY!

So, you’ve been building your business for a while now – maybe it’s been a year or two, and you’re still frustrated by how few sales you’re making, especially when you know there are other people in your industry raking in the dough.

What the heck do they know that you don’t? For one thing, they’ve figured out how to attract customers that they can convert to sales. After all, if you aren’t making sales, you don’t really have a business. And even if you’ve “tried everything,” what you’ve tried hasn’t worked, has it?

So you need a marketing system that actually works  and that’s easy to apply. Otherwise you’ll remain stuck where you are – frustrated and poor, and that’s not a good place to be.

Then why not take a peek at how this marketing system can double your income and actually make selling exciting and fun instead of frustrating and expensive?

I only want you to try it because I use it myself and I know it works, plus I learned it from a top marketing coach who trains all of his clients using this method. Besides that, it’s simple and common sense, once you see how it works, so that’s why I want you to give it a try.

For starters, your goal is not to “trick” your customer into buying from you. It’s quite the opposite. Your goal is to find out what they really need and then position yourself to deliver the goods. A great way to do that is to take a survey. Find out what your customers really want and need. Then provide the solution and let them know you have it ready to deliver.

Your clients will be eagerly waiting for your product, and gladly pay you in advance for solving their problem. Simply put, you need to find and market to your niche. When you have that dialed in, selling becomes the icing on the cake, instead of the…. Well, you can fill in the blank.

This outline gives you the stepping stones to the promised land, but you’ll need to fill in the blanks, and that’s what I’m here to help you to do.

  • Use a survey to find out what your customers really want and need.
  • Let your customers know you have the solution they need at a price.
  • Deliver a product that solves your customers’ problems or “pain.”
  • Receive payment for your product(s) online, before you send it to them.

So tell me, when was the last time you actually did a short survey to find out exactly what your clients want?? Maybe never? You can skip out on defining your target market, but it will leave you right where you are right now… kinda clueless and stuck.

So consider what could happen if you began gathering customer info — You’d start building relationships, become even more knowledgeable about your market, and have a ton of touch points that could describe the products you sell and dramatically increase your business income.

it’s simple, but I also know that often even simple plans are hard to put into action. To help you with that I offer a FREE, introductory, 20-30 minute consultation to find out what needs fixing in your business and  how I can help. It’s a chance for you to find out the quick changes you can make that will turn your business around.

Sound good?  To get some help right away, you can grab an appointment with me here http://bit.ly/nyTn18  and pick your spot. During our call I’ll find out what’s not working with your business, how you can fix it, and how I can help you to increase sales and make more money with your business.

I look forward to talking with you soon!

Betsy

 

Betsy Shulman
646 306 4721  EST
www.RightMindMarkweting.com

 

 

 

Filed Under: Marketing System Tagged With: , ,

How Simple Selling Conversations can Increase Your Sales Instantly

May 25, 2011 By Leave a Comment
z8106008X1 e1312222489910 How Simple Selling Conversations can Increase Your Sales Instantly

Increase your sales now!

If you own a small business, like it or not, you’re in sales — even if you hire someone else to do it for you. Ignoring sales is like cutting off your business’s blood supply. Yet, few business owners enjoy selling, and even fewer do it well… If you’re one of them, keep reading.

Does the word “selling” makes you uncomfortable? if so,  you may need to shift your view of what selling is meant to do. With a slight change of perspective, a selling conversation can be a friendly exchange of information that allows the buyer to identify their real need.  So “pitching” or coercing immediately goes out the door. Instead, think of your initial contact contact or conversation as a way to connect. Let go of “making the sale,” and focus on creating a relationship.

Here’s how it works:

Selling becomes easier when you think of it as a conversation. Getting started is as simple as asking, “Do you live in the neighborhood?” Or, “What are your plans for the holidays?” or “Did you see the game last night?” If you own a brick and mortar business, try “Can I help you find what you need more quickly?” In other words, just ask normal questions and get to know what makes people tick, then remember what you learn.

When you ask questions people open up and talk about themselves. They also ask YOU questions about what you do. Give-and-take is a normal way to converse, but very often, selling as we know it, feels awkward and insincere because it’s “pushy.” The natural course of a selling conversation should be authentic and comfortable. I’ll tell you how that happens in just a second.

But first, I’d like to ask YOU a question –Are you 100 % behind the product or service your business offers to the customers your serve? Seriously, do you feel you have something really valuable to offer your customers? If not, your problem may not be selling, it may be the product, or it could be that you haven’t done these two things:

1. Defined the true value of what you’re selling. (Your market position)

2. Decided who, exactly, needs what you have to sell (Your niche market.)

Without a clear sense of how your product helps your customers, selling can become a very unpleasant task.

Here’s why: Before you can have an authentic selling conversation with anyone about anything, your reasons for selling need to be clear in your own mind and heart. Believe it or not, good selling conversations come from the heart. That may sound corny, but it’s true.

When you know the unique value your product offers your customers — like how your Zippy Car Wash gets cars shiny using environmentally safe detergents — then you can focus on finding the group of people who want a clean, “green” car. The best way to make selling easy is to find the customers who want what you have to sell.

It seems reasonable that if you only sell to people who want what you have for sale, then selling would be easy!  You see, selling is about satisfying the customer’s needs, and that means knowing your customers. And that takes us back to selling conversations. The better you know them, the better you can serve them.

So if you don’t know whose problem your products solve (your ideal customer) or how your products help them, you need to get that straight before you try to sell anything. If you need some help doing this, check out my Free Sales Action Guide: Three Steps to Selling Conversations that Close (Almost) Every time” by filling out the form up there in the right column of this website =>

You see, the problem isn’t with selling, the real problem is that most businesses don’t take the time to find out what their customers really need. After all, discovering problems and solving them is the only way to deliver true value to your clientele. A selling conversation allows you to collect information, identify the problem, and offer the solution… at an agreed price, and then the sale is complete.

See how easy that was? All it takes is a simple shift of focus that places the customer’s needs first. You become the giver and you can bet your customers will come back for more!

If you want to learn 3 things you can do to increase your sales immediately, I offer Free, 20-30 minute phone consultations that I call “Selling Makeovers.” Visit this link http://bit.ly/nyTn18 and fill in a time slot that works for you, and I’ll call you back. In that 20 minutes, we’ll find out what’s not working in your business, how you can fix it, and what I can do to help you kick your business into gear.

Make your next sale valuable!

Betsy

Betsy Shulman
646 306 4721  EST
www.RightMindMarketing.com

 

How Simple Selling Conversations can Increase Your Sales Instantly
Filed Under: Selling Conversations, Value Marketing Tagged With: , ,

The Secret Sauce that Makes Selling an Art Instead of a Chore

May 2, 2011 By Leave a Comment
French plus Gourmet cooking1 150x150 The Secret Sauce that Makes Selling an Art Instead of a Chore

How to enjoy selling like a good meal!

Before starting my own business 3 years ago, I never thought about “how to sell” anything. I avoided the concept. Of course I despise being manipulated and I’ve developed pretty sensitive radar in that area, which made it all the more uncomfortable when it came time for me to do my own selling. Suddenly there I was, trying to make sales. I couldn’t escape.

The upshot was pretty obvious in retrospect…. I couldn’t find a way to sell and feel good about it, so my discomfort won out. (I prefer to say my integrity won out.) I couldn’t do something to other people that makes me squirm, but I sure wasted a lot of time trying to think my way around it!! After many failed attempts at attracting customers using a variety of nifty marketing tactics, I thought I was simply a lousy marketer… or a lazy marketer.

Then I discovered Value Marketing. Until recently, I had only heard “spin-off” versions or watered-down bits and pieces that sounded like they had value. Then I got it straight up, with the kind of clarity and integrity that made me prick up my ears and pay attention to a set of practical principles that can help you sell practically anything effectively and authentically.

How does Value Marketing make a difference? First of all, you get to drop the discomfort that’s so often connected with most types of selling.

With Value Marketing, everything shifts with just a few adjustments to the ingredients and positioning of both seller and buyer. When the focus changes, the aroma of the sale becomes pleasant, even appetizing to both parties. There’s a shared goal, instead of a competition to see who wins or who gets the best deal. The outcome is a friend-worthy transaction of value that produces a satisfied customer, and a fair exchange for the seller.

It’s all about how you, as a business, understand your role when it comes to delivering what customers need most. It all starts with moving the spotlight onto your customers, and finding out which “ingredients” (products or services) produce the right “flavors” (satisfy your customers) so they keep coming back (more sales.) It’s a matter of following the recipes that make your customers happy, and you get to choose what you think they like best — although it never hurts to ask!

We all have our favorite restaurants. We go back for more of what we like – the food, the atmosphere, the feeling it gives us. It’s the same principle with Value Marketing. Find out what your customers want most from your business and serve up their favorites. They’ll keep coming back for more!

Are you ready to spice up your marketing and make selling an appetizing activity instead of something that gives you indigestion?  You can get started by signing up for my Free Report in the right column of this blog, or we can discuss your business on a FREE, 20-minute “Marketing Makeover Session.”  You can sign up for it on my personal coaching schedule. . Just pick a time slot and I’ll call you back.

During this one-on-one phone call, my goal is to help you figure out where your business is stuck, how to fix it, and how I can help you to get things back in gear.

Make your next sale Valuable!

Betsy

Betsy Shulman
646 306 4721  EST
www.RightMindMarketing.com

The Secret Sauce that Makes Selling an Art Instead of a Chore
Filed Under: Value Marketing Tagged With: ,
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