Deceptively Simple Marketing Solutions
Attracting eager customers is a matter of narrowing your marketing message to the right group of people. Even if you have many types of customers, they all have one thing in common: the solutions your business offers for the problems they have.
To identify the type of customers who really need what you sell and who want to buy your products, you must stop and reflect on (or better yet, write down) the specific descriptions that answer these three questions
Engage Your Customers
Whether you’re selling products or services, your website may be the first place you make an offer to the customers you attract. It’s your virtual storefront, and first impressions (All 5 seconds that you get on average.) are crucial.
What impression does your business make? Is your website organized, easy to navigate, and fun to read? Does it make an articulate, irresistible offer, or does is mumble something vague and unmemorable?
Think of the Internet as a crowded party. You finally see someone who catches your interest. Your first thought might be, “Hmm, very attractive,” but if you don’t connect with their conversation, how long would your stick around? Surely you have better things to do!
That’s how customers respond to your website. It may look really cool or attractive, but they won’t stick around unless they can identify with your message and what you have to offer. Their focus is on their needs: How does this business meet my needs, solve my problem, or increase my joy?
If your website copy doesn’t speak to their needs , you’ve lost them.
Your website should reward their online search with the promise of a real answer or solution. That’s what a good business provides –whether it’s consumer information, a pie recipe, or the best price on light bulbs, your customers need to know how your products solve their problem. Otherwise they’ll find a website where they feel understood and make their purchase there.
Do you know if your website “speaks?” Do you have an irresistible offer? If you aren’t sure, you may be losing out on sales simply because you aren’t engaging your market using effective, direct-response marketing techniques on your website.
Even though your storefront is web-based the “party principle” still applies: “meet, greet, and stay in touch.” Your business “meets” with ads, “greets” with your website, and stays in touch by email autoresponders. It’s always about how you engage your customers – every step of the way!
So if the copy on your website doesn’t break the ice and attract customers into your store, do something about it! Speak up and stop mumbling. The life of your business depends on it!
Need some help? I offer 20-minute, FREE website consultations for new customers. We’ll find 3 things you can do to improve your website’s “engagement factor,” and discuss simple ways to make the changes. You can schedule your call with me by choosing a time slot here http://bit.ly/nyTn18 and I’ll give you a call back. I look forward to speaking with you, and I promise not to mumble 
Make your next sale valuable!
Betsy
Betsy Shulman
646 306 4721 cell
Skype: Betsysnyc
http://www.RightMindMarketing.com
Does this look like your marketing?
How much time do you waste talking to customers who can’t decide whether or not they want buy your products? Frustrating isn’t it? Do you often ask yourself, “Where are the customers who will buy what I sell, and why are they so hard to find?”
If your customers seem to be “hiding” it sounds to me like you don’t have a well-defined marketing plan. If you did, you’d be attracting the kind of buyers who already want to buy what you’re selling.
Attracting eager customers requires delivering a clear marketing message that identifies exactly what problems your products can solve.
Customers want to solve their problems (not buy your products) so your goal is to put your products in front of the people whose problems they actually solve and say, “Hey, this will help you to… ‘Attract 10 Eager Customers to Your Business in Less Than 30 days!’” That is why you clicked on this blog post, isn’t it?
In other words, make it about them, not about your product.
The biggest, loudest advertisement doesn’t attract targeted buyers. It brings in everybody, and then you’re left trying to figure out who wants to buy. Is that how you want to spend your time?
The simpler approach is to ask yourself exactly who your business will help the most and why. The business owner who says, “Anyone can benefit from my products and services,” is very unfortunate indeed. They have no idea who their ideal client is, and their marketing will attract unsure and uninformed customers. So get specific.
Let’s say you’re selling an awesome new sunscreen product. You decide you want to help 2 groups of people: retired people who live near the beach, and young people who love water sports. That’s an improvement, but just who do you want to help the MOST? Now write a marketing message that speaks to a member of that one specific group. Make it personal, helpful, and solve their specific problem! “Wet or dry, SHADE sunscreen never lets you fry.” (My very quick attempt! I’m sure you can do better
When you know the people you’re aiming for, it’s much easier to hit the target and score big points. That’s how the Value Marketing System works. The method is simple and direct, and allows you to recognize who your buyers are and who they are not. You’ll learn to recognize in one conversation whether your product is a “fit” or not.
And like any system, it allows you to improve and refine your aim and speed over time. The more you practice the better you get. Instead of wasting time with undecided tire-kickers, you’ll be learning how to satisfy the needs of your buying customers with even better products, or faster delivery, or an easier payment plan.
The better you satisfy the needs of the your clients, the more consistently they will buy from you.That’s a totally different way to make sales, and it’s much more satisfying for your customers – not to mention simpler and more profitable for you.
Value Marketing allows you to get specific because it focuses on exactly how your business helps your customers: What problem you solve, how your products improve their lives, why they choose to buy them instead of other brands.
Getting specific means focusing and making a decision to cut away the parts of your marketing plan that don’t help you to make sales. Are you ready to discover your niche market (the people your business can help the most), focus your marketing message, and see your sales increase in less than 30 days?
That’s what I help people to do. I start with a Free 20-minute phone call to discuss exactly what needs fixing with your business, how you can change it, and what I can do to help you. My goal is to help you to identify three things that will increase your sales, now – in just 20 minutes. It’s your chance to get a free “Marketing Makeover,” specifically for your business.
You can sign up at this link http://bit.ly/nyTn18, and choose a convenient time slot and I’ll give you a call back. It’s that simple. That’s my motto. Marketing should be simple, effective and profitable.
Make your next sale valuable!
Betsy
Betsy Shulman
646 306 4721 EST
www.RightMindMarketing.com
Make your sales engine roar!
Imagine having so many customers that you can barely keep up with the demand for your products and services. Better yet, imagine attracting clients who are ready to pay for exactly what you sell, and then spread the word for you!
Now compare that to where your business is right now…. Need I say more? The good news is that it doesn’t need to take a lot of time or money to turn your business around, once you learn the very common sense method I’m going to describe.
It’s so sensible you may have the same reaction I did: “Why didn’t I think of that?”
But I had to be shown how to do it, step-by-step, by a top marketing coach who revealed the subtleties of how to provide what my customers need most. I’d like to share with you exactly what I learned from him so you can apply this simple shift of perspective to your own business.
Here’s why this method works: Because it places the focus on the people you serve with your business – namely your customers – rather than on the product you’re selling. All you need to do is shift your focus from what you’re selling, to who’s buying it. Your marketing plan will materialize when you identify how your products solve problems for your customers.
Think about that one. Do you know what your customers’ problems actually are? This is how you find out: Talk to them. Then build your business around providing the kind of products that solve these problems.
Customer research, at a personal level, is the fuel that allows your marketing motor to spring into action. And that’s actually the fun part. It means communicating (starting conversations) with potential customers in a variety of ways, such as—
Your goal is to find out what bugs them, frustrates them, or keeps them up at night. The more insights your gather the easier it is to figure out the best way to help them.
Customers love to feel understood, so the more you know about them, the more fuel you have in your tank. It’s as simple as chatting with your next-door-neighbor. Simply ask them, “So, how are you doing?” — Really!
And while I’m on the topic, I’d love to know more about the things that you need some help with. I’ll be doing a seminar this fall, based on what YOU really want to change in your business. So if you’d kindly take this short survey, that will help me to help YOU. Here’s the link =>http://svy.mk/qp2VOV Here’s why getting up close and personal with your customers makes all the difference:
1. You’ll be able to figure out who you can help the most. (Identify your target market)
2. You can offer products that sell easily because they satisfy specific client needs. (No more guessing!)
3. You’ll create happy customers, and even huge fans because they value your products so much that they’ll tell other people about them.
So the bottom line is this: When you know your customers, you can deliver real value. That is, you can sell your customers the product that’s right for THEM because it solves their specific problem.
So why not give it a try? I’d be glad to give you a hand.
Otherwise you can keep doing what you’ve been doing and wonder why you’ve never built a following for your business. Is that really what you want? I doubt it, or you wouldn’t be reading this. Trust me, I’m not going to sell you a fancy marketing package. Honest!
I do offer a FREE 20-30 minute consultation to to help you figure out where you need the most help with your business. I call it my “Marketing Makeover Session” and If you visit this site http://bit.ly/nyTn18, and put your name and number in a time slot, I’ll give you a call back so we can figure out what you need to change and how to change it. Sound good?
I look forward to helping you rev up your marketing engine real soon!
Betsy
Betsy Shulman
646 306 4721 EST
www.RightMindMarkweting.com
How to enjoy selling like a good meal!
Before starting my own business 3 years ago, I never thought about “how to sell” anything. I avoided the concept. Of course I despise being manipulated and I’ve developed pretty sensitive radar in that area, which made it all the more uncomfortable when it came time for me to do my own selling. Suddenly there I was, trying to make sales. I couldn’t escape.
The upshot was pretty obvious in retrospect…. I couldn’t find a way to sell and feel good about it, so my discomfort won out. (I prefer to say my integrity won out.) I couldn’t do something to other people that makes me squirm, but I sure wasted a lot of time trying to think my way around it!! After many failed attempts at attracting customers using a variety of nifty marketing tactics, I thought I was simply a lousy marketer… or a lazy marketer.
Then I discovered Value Marketing. Until recently, I had only heard “spin-off” versions or watered-down bits and pieces that sounded like they had value. Then I got it straight up, with the kind of clarity and integrity that made me prick up my ears and pay attention to a set of practical principles that can help you sell practically anything effectively and authentically.
How does Value Marketing make a difference? First of all, you get to drop the discomfort that’s so often connected with most types of selling.
With Value Marketing, everything shifts with just a few adjustments to the ingredients and positioning of both seller and buyer. When the focus changes, the aroma of the sale becomes pleasant, even appetizing to both parties. There’s a shared goal, instead of a competition to see who wins or who gets the best deal. The outcome is a friend-worthy transaction of value that produces a satisfied customer, and a fair exchange for the seller.
It’s all about how you, as a business, understand your role when it comes to delivering what customers need most. It all starts with moving the spotlight onto your customers, and finding out which “ingredients” (products or services) produce the right “flavors” (satisfy your customers) so they keep coming back (more sales.) It’s a matter of following the recipes that make your customers happy, and you get to choose what you think they like best — although it never hurts to ask!
We all have our favorite restaurants. We go back for more of what we like – the food, the atmosphere, the feeling it gives us. It’s the same principle with Value Marketing. Find out what your customers want most from your business and serve up their favorites. They’ll keep coming back for more!
Are you ready to spice up your marketing and make selling an appetizing activity instead of something that gives you indigestion? You can get started by signing up for my Free Report in the right column of this blog, or we can discuss your business on a FREE, 20-minute “Marketing Makeover Session.” You can sign up for it on my personal coaching schedule. . Just pick a time slot and I’ll call you back.
During this one-on-one phone call, my goal is to help you figure out where your business is stuck, how to fix it, and how I can help you to get things back in gear.
Make your next sale Valuable!
Betsy
Betsy Shulman
646 306 4721 EST
www.RightMindMarketing.com
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