It will kill your business!

The old adage, “You are what you eat” has great truth, even in terms of your business. When you eat properly, all goes well, and when you eat what’s easy like fries, cookies and burgers, it catches up with you. The same goes for your business. If you aren’t selective about your customers, and invite “whoever is available” into your office or store, your business won’t get the nourishment it deserves, and you can bet you won’t see the results you want either.

Here’s why:  Every business has a specific client profile that proves to be much more profitable for that particular business than “anybody” else. This concept goes against logic. We think, “Everybody needs my expertise. I can help anyone!” But are you sure of that? And even if you think everyone needs your help, do they really want it? [Read more...]