How to enjoy selling like a good meal!

Before starting my own business 3 years ago, I never thought about “how to sell” anything. I avoided the concept. Of course I despise being manipulated and I’ve developed pretty sensitive radar in that area, which made it all the more uncomfortable when it came time for me to do my own selling. Suddenly there I was, trying to make sales. I couldn’t escape.

The upshot was pretty obvious in retrospect…. I couldn’t find a way to sell and feel good about it, so my discomfort won out. (I prefer to say my integrity won out.) I couldn’t do something to other people that makes me squirm, but I sure wasted a lot of time trying to think my way around it!! After many failed attempts at attracting customers using a variety of nifty marketing tactics, I thought I was simply a lousy marketer… or a lazy marketer.

Then I discovered Value Marketing. Until recently, I had only heard “spin-off” versions or watered-down bits and pieces that sounded like they had value. Then I got it straight up, with the kind of clarity and integrity that made me prick up my ears and pay attention to a set of practical principles that can help you sell practically anything effectively and authentically.

How does Value Marketing make a difference? First of all, you get to drop the discomfort that’s so often connected with most types of selling.

With Value Marketing, everything shifts with just a few adjustments to the ingredients and positioning of both seller and buyer. When the focus changes, the aroma of the sale becomes pleasant, even appetizing to both parties. There’s a shared goal, instead of a competition to see who wins or who gets the best deal. The outcome is a friend-worthy transaction of value that produces a satisfied customer, and a fair exchange for the seller.

It’s all about how you, as a business, understand your role when it comes to delivering what customers need most. It all starts with moving the spotlight onto your customers, and finding out which “ingredients” (products or services) produce the right “flavors” (satisfy your customers) so they keep coming back (more sales.) It’s a matter of following the recipes that make your customers happy, and you get to choose what you think they like best — although it never hurts to ask!

We all have our favorite restaurants. We go back for more of what we like – the food, the atmosphere, the feeling it gives us. It’s the same principle with Value Marketing. Find out what your customers want most from your business and serve up their favorites. They’ll keep coming back for more!

Are you ready to spice up your marketing and make selling an appetizing activity instead of something that gives you indigestion?  You can get started by signing up for my Free Report in the right column of this blog, or we can discuss your business on a FREE, 20-minute “Marketing Makeover Session.”  You can sign up for it on my personal coaching schedule. . Just pick a time slot and I’ll call you back.

During this one-on-one phone call, my goal is to help you figure out where your business is stuck, how to fix it, and how I can help you to get things back in gear.

Make your next sale Valuable!

Betsy

Betsy Shulman
646 306 4721  EST
www.RightMindMarketing.com