How to Increase Sales and Attract Customers Who Desperately Want What You Sell

January 9, 2012 By Leave a Comment
images1 How to Increase Sales and Attract Customers Who Desperately Want What You Sell

Is your marketing magnetic?

Attracting eager customers is a matter of narrowing your marketing message to the right group of people. Even if you have many types of customers, they all have one thing in common: the solutions your business offers for the problems they have.

To identify the type of customers who really need what you sell, and who want to buy your products, you must stop and reflect on (or better yet, write down) the specific descriptions that answer these 3 questions:

1.  How do your products help people? What, exactly, does your business do?? Organize finances? Improve health? Streamline travel plans? Build sailboats?  2.  Who are the people you help? Local families, other business owners, geriatric patients, professional [Read more...]

Filed Under: defining your niche market, Simple Selling Solutions Tagged With: , , ,

Break through “Fear of Selling” With Four Simple Steps That Make Selling Faster, Easier, and Less Stressful, Even if You Hate Sales

August 17, 2011 By Leave a Comment
awan+putih+berubah+jadi+hitam 1 Break through Fear of Selling With Four Simple Steps That Make Selling Faster, Easier, and Less Stressful, Even if You Hate Sales

Find the "Silver Lining" behind Your Selling Fears

 

Why do most people generally hate selling?
Well, let’s find out if the word “SALES” conjures up any of these images in your mind:

  • Experiencing rejection over and over
  • Making endless calls to total strangers
  • Feeling like a pest when you interrupt the people you call
  • Connecting with an enthusiastic client, but they don’t buy
  • Getting tongue-tied when a client does call you back

Any one of these is enough to make a normal, self-respecting person feel uncomfortable about sales. After all, they suggest that you have to develop a tough skin and that rejection is part of doing business. Plus everyone knows selling is a numbers game and that’s simply the way it is, so you’d better get used to it!!

Wrong, wrong, and wrong. NONE of that is what selling needs to be, and it’s not what I mean by “sales” or “selling.” Aren’t you relieved? Wouldn’t it feel wonderful to take all of that garbage, stuff it in a bag and throw it out the window? So let’s do it!

Ahhh…. Doesn’t that feel great!? Now, let’s start over.

To be honest, traditional sales tactics really puzzle me. I know there’s a lot of psychology behind it, yet it seems to ignore the fact that people buy from people they know, and until they’re ready, they are not really customers. Hey, would you buy from someone you don’t know?

So let’s start there: The best thing you can do is to get to know your customers. All customers have a buying pattern.  It starts with discovery, then recognition, and then several more steps before they actually make the purchase, when they are ready.

The purpose of selling is to actually prepare the customer to buy. In it’s purest form, selling is simply education for the consumer, plus a few choice words to influence them to buy the product that solves their problem the best, the fastest, or the most easily. This rarely happens the first time around, so to get results, it helps to see that selling has a pattern too, and it’s all about building relationships.

Here’s how it goes:

1.    Date with a purpose. Find out why people show interest in your products. Ask questions until you have a clear picture of what attracted them, what they need and how you can best help them. If you don’t know, you’ll waste a ton of time and money trying to sell your products to the wrong group of people – Kinda like dating the wrong person.

Tip – Targeting your market saves you time, money and rejection.

2.    Be helpful. You won’t sell much if your business isn’t solving anyone’s problems. You may think your product is awesome, but if it’s not useful to your customers it’s a dead end. What you sell has to help the buyer. They might be “cutting edge,” but if your products don’t solve your customer’s problems, they won’t hang around to buy from you. What you sell has to be valuable to them.
 
Tip – This is the essence of Value Marketing. Your products must have value for the customer.

3.    Make them feel welcome. Let your customers get familiar with your products before they buy. Consider a car showroom where people admire and touch cars and then take them on a test drive. Provide a freebee, or a week trial. This builds trust, helps them to feel connected to what you’re selling, and deepens your relationship with the consumer.
 
Tip – Offer your product to customers in a way that makes buying interactive or fun.
 
4.   Give customers the chance to “start out small” before committing to a larger purchase. Selling is a process of wooing customers by letting them get to know you and your products, and then negotiating a purchase price. You close the sale when you agree on a cost for value (price) that makes both sides happy. The more ways you can arrive at this agreement, the more sales you will make.

Tip –  Multiple price points lead to more sales.

 

As you fine-tune these four steps, you’ll discover which products are the best fit for your clients and they’ll return to buy from you again and again. If you don’t, they will find someone else, and buy from them instead.

These steps are all about communicating. They will dramatically increase your sales and remove that little black cloud hovering over your head.  Won’t that be nice?  I’d love to show you how to put all four steps in place, exactly as they apply to your business products and services, so you can make more sales quickly and easily and bring out the silver lining in your business!

If you’ve read this far, you could probably use some help.  So why don’t we connect for a free 20-30 minute consultation, and discuss what’s not working with your business and how I can help you to increase your sales.

You can visit this link http://bit.ly/nyTn18 that takes you to my personal coaching schedule where you can put your name in a time slot, and then I’ll give you a call so we can talk about your business and get things rolling. Remember, this is free advice, so take advantage of it!

I look forward to talking to you soon!
Betsy

Betsy Shulman
646 306 4721
www.RightMindMarketing.com

Filed Under: defining your niche market, Selling Conversations Tagged With: , ,

How to Attract 10 Eager Customers to Your Business in Less Than 30 Days Using This Simple Marketing System

August 8, 2011 By Leave a Comment
images1 How to Attract 10 Eager Customers to Your Business in Less Than 30 Days Using This Simple Marketing System

Does this look like your marketing?

How much time do you waste talking to customers who can’t decide whether or not they want buy your products? Frustrating isn’t it? Do you often ask yourself, “Where are the customers who will buy what I sell, and why are they so hard to find?”

If your customers seem to be “hiding” it sounds to me like you don’t have a well-defined marketing plan. If you did, you’d be attracting the kind of buyers who already want to buy what you’re selling.

Attracting eager customers requires delivering a clear marketing message that identifies exactly what problems your products can solve.

Customers want to solve their problems (not buy your products) so your goal is to put your products in front of the people whose problems they actually solve and say, “Hey, this will help you to… ‘Attract 10 Eager Customers to Your Business in Less Than 30 days!’”  That is why you clicked on this blog post, isn’t it?

In other words, make it about them, not about your product.

The biggest, loudest advertisement doesn’t attract targeted buyers. It brings in everybody, and then you’re left trying to figure out who wants to buy. Is that how you want to spend your time?

The simpler approach is to ask yourself exactly who your business will help the most and why. The business owner who says, “Anyone can benefit from my products and services,” is very unfortunate indeed. They have no idea who their ideal client is, and their marketing will attract unsure and uninformed customers. So get specific.

Let’s say you’re selling an awesome new sunscreen product. You decide you want to help 2 groups of people: retired people who live near the beach, and young people who love water sports. That’s an improvement, but just who do you want to help the MOST? Now write a marketing message that speaks to a member of that one specific group. Make it personal, helpful, and solve their specific problem!  “Wet or dry, SHADE sunscreen never lets you fry.” (My very quick attempt! I’m sure you can do better icon wink How to Attract 10 Eager Customers to Your Business in Less Than 30 Days Using This Simple Marketing System

When you know the people you’re aiming for, it’s much easier to hit the target and score big points. That’s how the Value Marketing System works. The method is simple and direct, and allows you to recognize who your buyers are and who they are not. You’ll learn to recognize in one conversation whether your product is a “fit” or not.

And like any system, it allows you to improve and refine your aim and speed over time. The more you practice the better you get. Instead of wasting time with undecided tire-kickers, you’ll be learning how to satisfy the needs of your buying customers with even better products, or faster delivery, or an easier payment plan.

The better you satisfy the needs of the your clients, the more consistently they will buy from you.That’s a totally different way to make sales, and it’s much more satisfying for your customers – not to mention simpler and more profitable for you.

Value Marketing allows you to get specific because it focuses on exactly how your business helps your customers:  What problem you solve, how your products improve their lives, why they choose to buy them instead of other brands.

Getting specific means focusing and making a decision to cut away the parts of your marketing plan that don’t help you to make sales. Are you ready to discover your niche market (the people your business can help the most), focus your marketing message, and see your sales increase in less than 30 days?

That’s what I help people to do. I start with a Free 20-minute phone call to discuss exactly what needs fixing with your business, how you can change it, and what I can do to help you. My goal is to help you to identify three things that will increase your sales, now – in just 20 minutes. It’s your chance to get a free “Marketing Makeover,” specifically for your business.

You can sign up at this link http://bit.ly/nyTn18, and choose a convenient time slot and I’ll give you a call back. It’s that simple. That’s my motto. Marketing should be simple, effective and profitable.

 

Make your next sale valuable!

Betsy

Betsy Shulman
646 306 4721  EST
www.RightMindMarketing.com

Filed Under: defining your niche market, Marketing System Tagged With: , ,

Make Selling Easy With A Simple Marketing Method That Produces Results Quickly — Even If You’ve Already Tried Everything

July 15, 2011 By Leave a Comment

 

resultsIcon e1311191695192 Make Selling Easy With A Simple Marketing Method That Produces Results Quickly Even If Youve Already Tried Everything

TAKE MY SURVEY!

So, you’ve been building your business for a while now – maybe it’s been a year or two, and you’re still frustrated by how few sales you’re making, especially when you know there are other people in your industry raking in the dough.

What the heck do they know that you don’t? For one thing, they’ve figured out how to attract customers that they can convert to sales. After all, if you aren’t making sales, you don’t really have a business. And even if you’ve “tried everything,” what you’ve tried hasn’t worked, has it?

So you need a marketing system that actually works  and that’s easy to apply. Otherwise you’ll remain stuck where you are – frustrated and poor, and that’s not a good place to be.

Then why not take a peek at how this marketing system can double your income and actually make selling exciting and fun instead of frustrating and expensive?

I only want you to try it because I use it myself and I know it works, plus I learned it from a top marketing coach who trains all of his clients using this method. Besides that, it’s simple and common sense, once you see how it works, so that’s why I want you to give it a try.

For starters, your goal is not to “trick” your customer into buying from you. It’s quite the opposite. Your goal is to find out what they really need and then position yourself to deliver the goods. A great way to do that is to take a survey. Find out what your customers really want and need. Then provide the solution and let them know you have it ready to deliver.

Your clients will be eagerly waiting for your product, and gladly pay you in advance for solving their problem. Simply put, you need to find and market to your niche. When you have that dialed in, selling becomes the icing on the cake, instead of the…. Well, you can fill in the blank.

This outline gives you the stepping stones to the promised land, but you’ll need to fill in the blanks, and that’s what I’m here to help you to do.

  • Use a survey to find out what your customers really want and need.
  • Let your customers know you have the solution they need at a price.
  • Deliver a product that solves your customers’ problems or “pain.”
  • Receive payment for your product(s) online, before you send it to them.

So tell me, when was the last time you actually did a short survey to find out exactly what your clients want?? Maybe never? You can skip out on defining your target market, but it will leave you right where you are right now… kinda clueless and stuck.

So consider what could happen if you began gathering customer info — You’d start building relationships, become even more knowledgeable about your market, and have a ton of touch points that could describe the products you sell and dramatically increase your business income.

it’s simple, but I also know that often even simple plans are hard to put into action. To help you with that I offer a FREE, introductory, 20-30 minute consultation to find out what needs fixing in your business and  how I can help. It’s a chance for you to find out the quick changes you can make that will turn your business around.

Sound good?  To get some help right away, you can grab an appointment with me here http://bit.ly/nyTn18  and pick your spot. During our call I’ll find out what’s not working with your business, how you can fix it, and how I can help you to increase sales and make more money with your business.

I look forward to talking with you soon!

Betsy

 

Betsy Shulman
646 306 4721  EST
www.RightMindMarkweting.com

 

 

 

Filed Under: Marketing System Tagged With: , ,