Engage Your Customers

Whether you’re selling products or services, your website may be the first place you make an offer  to the customers you attract. It’s your virtual storefront, and first impressions (All 5 seconds that you get on average.) are crucial.

What impression does your business make? Is your website organized, easy to navigate, and fun to read? Does it make an articulate, irresistible offer, or does is mumble something vague and unmemorable?

Think of the Internet as a crowded party. You finally see someone who catches your interest. Your first thought might be, “Hmm, very attractive,” but if you don’t connect with their conversation, how long would your stick around? Surely you have better things to do! [Read more...]