Whether you’re selling products or services, your website may be the first place you make an offer  to the customers you attract. It’s your virtual storefront, and first impressions (All 5 seconds that you get on average.) are crucial.

What impression does your business make? Is your website organized, easy to navigate, and fun to read? Does it make an articulate, irresistible offer, or does is mumble something vague and unmemorable?

Think of the Internet as a crowded party. You finally see someone who catches your interest. Your first thought might be, “Hmm, very attractive,” but if you don’t connect with their conversation, how long would your stick around? Surely you have better things to do!

That’s how customers respond to your website. It may look really cool or attractive, but they won’t stick around unless they can identify with your message and what you have to offer. Their focus is on their needs: How does this business meet my needs, solve my problem, or increase my joy?

If your website copy doesn’t speak to their needs , you’ve lost them.

Your website should reward their online search with the promise of a real answer or solution. That’s what a good business provides –whether it’s consumer information, a pie recipe, or the best price on light bulbs, your customers need to know how your products solve their problem. Otherwise they’ll find a website where they feel understood and make their purchase there.

Do you know if your website “speaks?” Do you have an irresistible offer? If you aren’t sure, you may be losing out on sales simply because you aren’t engaging your market using effective, direct-response marketing techniques on your website.

Even though your storefront is web-based the “party principle” still applies: “meet, greet, and stay in touch.”  Your business “meets” with ads, “greets” with your website, and stays in touch by email autoresponders.  It’s always about how you engage your customers – every step of the way!

So if the copy on your website doesn’t break the ice and attract customers into your store, do something about it! Speak up and stop mumbling. The life of your business depends on it!

Need some help? I offer 20-minute, FREE website consultations for new customers. We’ll find 3 things you can do to improve your website’s “engagement factor,” and discuss simple ways to make the changes. You can schedule your call with me by choosing a time slot here http://bit.ly/nyTn18 and I’ll give you a call back. I look forward to speaking with you, and I promise not to mumble

Make your next sale valuable!

Betsy

Betsy Shulman
646 306 4721 cell
Skype: Betsysnyc

http://www.RightMindMarketing.com